"The expected viewing figures on Sunday are going to be enormous, like probably the most viewed match of all time," Guy Carrington says.

FIFA plans an extended 30-minute World Cup halftime show featuring Burna Boy, Shakira, and Madonna, despite rules. Get details on the Super Bowl-style spec

Half-time at the World Cup final will boast a host of stars and could last up to half an hour thanks to FIFA’s controversial Super Bowl-style interval.