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How MLS Plans to Take the World Cup Baton Forward - Front Office Sports
MLS Commissioner Don Garber on the World Cup's impact, Messi in the final, keeping momentum, and what his succession plan looks like heading into 2027.
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frontofficesports.com
MLS’s Plan to Seize on World Cup Excitement
Widespread efforts are well underway to take advantage of the historic groundswell in U.S. fan interest in soccer.
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MLS Faces Its Biggest Test
Don Garber said the World Cup raised soccer’s profile across North America. And now, he says, it’s on MLS to earn those new fans.
