Scotland's fans drained Boston's taps dry during the World Cup, and Jim Koch says it's proof beer still beats Netflix at bringing people together.

Overall “margins are getting squeezed because it is a tough time for pubs right now,” one pub owner told NBC News.

The World Cup has been a bonanza for beer in the United States. Bars in Boston reported needing emergency deliveries to keep taps from running dry on some game days.

Scotland's fans drained Boston's taps dry during the World Cup, and Jim Koch says it's proof beer still beats Netflix at bringing people together.

The World Cup has been a bonanza for beer in the United States