Jump to contentThank you for registeringPlease refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged inAllNewsSportCultureLifestyleThe AI is primarily utilised in post-production for creating complex sequences (AFP/Getty)Netflix has disclosed its use of generative artificial intelligence in approximately 300 of its films and TV shows, often without viewers' prior knowledge. The AI is primarily utilised in post-production for creating complex sequences, including battle scenes, crowds, and establishing shots, enabling content that might otherwise be unfeasible. The company claims AI helps achieve higher quality output more quickly and at a lower cost, and is also used for personalised content recommendations and enhanced search capabilities. This revelation coincided with Netflix's latest financial results, which indicated a slowdown in revenue growth, prompting concerns about the company's capacity for reinvention. The announcement, presented in a letter to shareholders, appears to be an effort to reassure investors about Netflix's adoption of new technology amidst challenges such as leadership changes and acquisition difficulties. In fullNetflix is using AI in hundreds of shows – and you might have watched them without knowingMore bulletinsThank you for registeringPlease refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in

Roughly 300 Netflix programs across the streamer's library have used generative AI across their production process this year, the company revealed.

Some titles used AI to create ‘enhanced crowds, historical battle sequences, and worldbuilding establishing shots.’

Hier finden Sie Informationen zu dem Thema „Video-Streaming“. Lesen Sie jetzt „Netflix lässt Menschenmengen mit KI generieren“.

Netflix lässt sich auf Künstliche Intelligenz ein, die Szenen ermöglichen soll, die sonst zu teuer wären. Die Börse zweifelt derweil daran, wie gut der Streaming-Primus die…

Netflix produced 17 minutes of AI-enhanced documentary footage at half the cost, signaling major shifts in content economics and AI compute demand.

Los Gatos (dpa) - Beim Videostreaming-Marktführer Netflix ist in rund 300 Titeln allein in diesem Jahr Künstliche Intelligenz zum Einsatz gekommen. So würden etwa mit Hilfe von KI…

Generative KI kam bei rund 300 Netflix-Titeln zum Einsatz, vor allem in der Postproduktion. Großartige Künstler brauche es trotzdem, sagt Ted Sarandos.

Netflix hat allein in diesem Jahr bei rund 300 Filmen und Serien Künstliche Intelligenz eingesetzt. Der Streamingdienst sieht darin ein Werkzeug für Kreative. An der Börse…

Netflix revealed that approximately 300 titles on its platform utilized generative AI, primarily in post-production, enhancing quality and efficiency while reducing costs.

Netflix now uses AI in about 300 productions, mostly in post-production. Co-CEO Ted Sarandos put specific numbers to the effort: the docuseries "The American Experiment" includes…

Netflix ha comunicato di aver utilizzato strumenti di intelligenza artificiale generativa in circa 300 produzioni durante il 2026, soprattutto nella post-produzione. La societ�…

La tecnologia è stata impiegata dalla fase di ideazione fino alla post-produzione, anche per ampliare folle e sequenze di battaglia

El uso de la Inteligencia Artificial no deja de ser polémico en la industria, pero hay quien discretamente y sin darle muchas vueltas se está aprovechando de ello igualmente.

Generative artificial intelligence is being used in battle scenes and to grow crowds, company says

Unos 300 proyectos de Netflix han recurrido a la inteligencia artificial (IA) generativa en lo que va de año, según reveló la plataforma.

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