India’s mass-market mobile segment (sub-15k) has been hit the hardest, with its shipments declining 45% year-over-year (YoY), noted Counterpoint Research due to rising memory prices, which has forced OEMs to hike smartphone prices and expand their 4G portfolios to address changing market dynamics

The global smartphone market experienced its slowest second quarter since 2013, primarily due to soaring memory chip prices and prevailing economic uncertainty. While Samsung and…

India's smartphone market faces a 10% decline in Q2 2026 as rising prices weaken consumer demand and sales plummet.