Netflix now uses AI in about 300 productions, mostly in post-production. Co-CEO Ted Sarandos put specific numbers to the effort: the docuseries "The American Experiment" includes 17 minutes of AI-assisted footage, produced twice as fast at half the cost. The savings will "likely" fund more content rather than shrink the $20 billion budget.

Roughly 300 Netflix programs across the streamer's library have used generative AI across their production process this year, the company revealed.

Some titles used AI to create ‘enhanced crowds, historical battle sequences, and worldbuilding establishing shots.’