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Future of Marketing Briefing: What World Cup breakout stars Haaland and Zlatan can teach marketers about sports stardom
This year’s soccer darlings confirm the emergence of a new kind of sporting celebrity in direct conversation with fandom and social media.
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robbreport.com
It’s Erling Haaland’s World. We Just Live in It.
Erling Haaland has undoubtedly become the star of the 2026 World Cup, and luxury brands are lining up to work with him thanks to his personal style.
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digiday.com
Future of Marketing Briefing: What World Cup breakout stars Haaland and Zlatan can teach marketers about sports stardom
This year’s soccer darlings confirm the emergence of a new kind of sporting celebrity in direct conversation with fandom and social media.
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aljazeera.com
Five football players who rose to social media stardom at the World Cup
On-pitch heroics and loveable personalities have skyrocketed the social media following of some footballers.