LOS ANGELES, July 16 : Netflix forecast third-quarter revenue and earnings on Thursday that fell short of Wall Street targets and said it would cut the frequency of viewing-hours reports as the company seeks new avenues of growth.Shares of Netflix fell nearly 8.6 per cent in after-hours trading to $67.99.

Investors will be looking for updates on Netflix's ad-supported business, engagement metrics and how the streaming giant continues to consider potential M&A.

LOS ANGELES, July 16 : Netflix offered third-quarter revenue and earnings projections on Thursday that hovered below Wall Street targets and said it would reduce the amount of…

Today's earnings were reported after the closing bell — and then the stock sunk some more.