Shows like "I Will Find You" helped Netflix grow its global viewership by 2% in the first half.
Netflix
Netflix shares fell over 8% after it posted lukewarm second-quarter earnings results on Thursday afternoon.The leading paid streamer was roughly in line with Wall Street's expectations for both revenue and earnings per share, which were based on modest guidance last quarter that had spooked investors. Netflix's stock had fallen 31% in the three months since its first-quarter report.Revenue rose 13.4% to $12.56 billion, just below estimates for $12.58 billion, while earnings per share came in at $0.80 per share, versus analysts' expectations of $0.79 per share, according to Bloomberg.Engagement was up slightly, as global viewing hours in the first half of the year rose 2% to 97 billion hours. Netflix generated 96 billion hours in the last six months of 2025 and about 95 billion hours in the first half of last year.Netflix said it's shifting its twice-yearly engagement reports to publish once a year, starting after the first quarter of 2027."Engagement is important to our business. But as discussed above, engagement is not just the quantity of view hours, but also refers to the quality and variety of our offering," Netflix said in its second-quarter shareholder letter.Investors are increasingly focused on Netflix's ability to keep growing engagement, especially since the streaming giant has already leaned on growth levers like price hikes and password-sharing crackdowns.
