Erling Haaland has undoubtedly become the star of the 2026 World Cup, and luxury brands are lining up to work with him thanks to his personal style.

Erling Haaland is everywhere, from BTS inside jokes to Instagram and famed tweets

Erling Haaland isn't dwelling on Norway's World Cup disappointment, pivoting from footballer to fashionista as he enjoyed a star-studded catwalk show on Wednesday.