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Media Briefing: AI visibility is becoming publishers’ newest currency

Publishers are embracing AI visibility as the next must-have metric, using their prominence in AI answer engines to attract advertisers.

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digiday.comStai leggendo1 mese fa

Publishers are embracing AI visibility as the next must-have metric, using their prominence in AI answer engines to attract advertisers.

Advertising in AI-native destinations and experiences is already starting to look less like a series of experiments and more like an emerging market.