When a global technology company was looking for a way to manage its narrative in the market, its CMO didn't start with a Google search. He asked an AI engine.

When a global technology company was looking for a way to manage its narrative in the market, its CMO didn't start with a Google search. He asked an AI engine.

Brands can't just focus on how often they show up in AI search. They also need to pay attention to accuracy – and know what to do when AI gets it wrong.