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Why FIFA and YouTube are betting on creators this World Cup
The inaugural Creator Cup was the clearest sign yet that FIFA sees creators as a gateway to football.
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digiday.com
How streaming creators built a new broadcast blueprint at the World Cup
Livestreaming creators offer new ways to broadcast sports to diverse audiences; this 2026 FIFA World Cup may be the new blueprint for leagues
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mashable.com
Why FIFA and YouTube are betting on creators this World Cup
The inaugural Creator Cup was the clearest sign yet that FIFA sees creators as a gateway to football.
