Livestreaming creators offer new ways to broadcast sports to diverse audiences; this 2026 FIFA World Cup may be the new blueprint for leagues

Livestreaming creators offer new ways to broadcast sports to diverse audiences; this 2026 FIFA World Cup may be the new blueprint for leagues

The inaugural Creator Cup was the clearest sign yet that FIFA sees creators as a gateway to football.

How creators became this World Cup's real infrastructure: livestream culture, brand strategy, real-world activations and Gen Z fandom inside virtual worlds.