Meta withdrew its new AI image generation feature after significant criticism. Meta's Muse image model provides a feature that lets users generate and edit images using natural language prompts like most AI image generators. However, it drew major criticism from privacy advocates, creators and entertainment industry groups given that it also allowed users to create AI-generated images using public Instagram photos without their explicit consent.

Meta has introduced Muse Image, a free AI image generator accessible via the Meta AI app, Instagram Stories, and WhatsApp, sparking concerns over user photo usage.

Meta launched Muse Image on July 7, 2026, free on Instagram and WhatsApp. It can use public Instagram photos by default. What it does, and how to opt out.

Meta's Muse Image AI generator draws criticism for its data privacy features. Users can create images from public Instagram photos without explicit consent. This feature, enabled…

Users need to change their settings to protect some of their content