Google is introducing AI labels for advertisements across Search, YouTube and Discover, bringing in more transparency in the entire ecosystem. Here is how this new transparency feature works and why it would matter for both users and advertisers.

From AI Overviews to AI mode, Google’s Global Ads Vice President Dan Taylor talked about Smart Search across search engine and YouTube platforms

Google's new "how this ad was made" label flags AI-made ads across Search, YouTube, and Discover, but for third-party ads, disclosure is self-declared.