We're introducing new AI transparency features to help people understand the ads they see and give advertisers simple disclosure tools.
Jul 09, 2026
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We’re introducing additional features, including a "How this ad was made" panel, to help people easily understand when generative AI was used to create or alter an ad.
Keerat Sharma
VP & General Manager, Ads Privacy and Safety
A new feature will indicate when advertisers have used generative AI tools to create or edit their ads, Google says.
Google introduces a new feature requiring advertisers to disclose when ads are created using AI, aiming to improve transparency…
Google is introducing AI labels for advertisements across Search, YouTube and Discover, bringing in more transparency in the…
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Google roll out of new agentic AI ad tools is forcing marketers to grapple with transparency issues echoing the PMax "black box."
The new ad products could be uncomfortable for brands in the short term, but beneficial for engaging consumers in the long term.
Google Will Now Tell You If an Ad Was Created Using AI: Here's What It Means for Users & Advertisers
