Google is rolling out a feature that flags when an advertisement was made using AI. The label will indicate if an ad was created or edited with generative tools, TechCrunch reports.
The disclosure appears in the “My Ad Center” panel, reachable via the three-dot menu or info icon on ads. It covers ads across Google Search, YouTube, and Google Discover, and is available globally.
That panel already lets users block or report ads and learn why one was shown. Now it adds an option labelled “how this ad was made”, which surfaces any AI involvement.
The rationale is straightforward. AI makes it cheap to generate slick product imagery, which can mislead shoppers who assume they are looking at a real photograph rather than a synthetic one.
The 💜 of EU techThe latest rumblings from the EU tech scene, a story from our wise ol' founder Boris, and some questionable AI art. It's free, every week, in your inbox. Sign up now!Until now, Google only required AI disclosure on election ads. Extending it to commercial ads is a meaningful widening of the policy.
