Google's new "how this ad was made" label flags AI-made ads across Search, YouTube, and Discover, but for third-party ads, disclosure is self-declared.

Google's new "how this ad was made" label flags AI-made ads across Search, YouTube, and Discover, but for third-party ads, disclosure is self-declared.

A new feature will indicate when advertisers have used generative AI tools to create or edit their ads, Google says.