Google's new "how this ad was made" label flags AI-made ads across Search, YouTube, and Discover, but for third-party ads, disclosure is self-declared.

We're introducing new AI transparency features to help people understand the ads they see and give advertisers simple disclosure tools.

Google's new "how this ad was made" label flags AI-made ads across Search, YouTube, and Discover, but for third-party ads, disclosure is self-declared.