The stirring success of the 2026 FIFA Men's World Cup is likely to set off a bidding war as media companies try to capitalize on soccer interest.

Following the ratings success of the 2026 Word Cup, bidding for the media rights to the 2030 and 2034 event could start at $1 billion.

FIFA has alerted media companies that English- and Spanish-language U.S. rights are likely to be sold together for 2030 and 2034, likely driving up the price.

The stirring success of the 2026 FIFA Men's World Cup is likely to set off a bidding war as media companies try to capitalize on soccer interest.

The 2026 FIFA World Cup is emerging as more than a global sporting event in China, with consumer sentiment, social engagement and brand investment pointing to its evolution into a…

FIFA targets $1.5-2B per tournament for 2030 World Cup US media rights as Netflix, Disney, Amazon, and YouTube prepare bids alongside growing crypto