The stirring success of the 2026 FIFA Men's World Cup is likely to set off a bidding war as media companies try to capitalize on soccer interest.

Following the ratings success of the 2026 Word Cup, bidding for the media rights to the 2030 and 2034 event could start at $1 billion.

FIFA has alerted media companies that English- and Spanish-language U.S. rights are likely to be sold together for 2030 and 2034, likely driving up the price.