A decade of unboxing surprises gets a pop culture upgrade.

The show, which features five aspiring performers taking part in a music competition, is part of the brand's 10th-anniversary music-themed celebration, which also includes…

A decade of unboxing surprises gets a pop culture upgrade.

For their 10th anniversary, JENNIE and Rosalía (and others) get limited-edition L.O.L. Surprise! O.M.G. Dolls: Here's where to find and shop online.