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Unilever's big World Cup bet is all about building 'desire at scale' | Fortune
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campaignlive.com
No sweat: How Unilever kept its brands fresh on consumers’ minds during World Cup
With 35 brands and 120 markets, the CPG conglomerate is taking advantage of the global stage.
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caixinglobal.com
In Depth: Chinese Brands Tear Up Playbook for World Cup Sponsorship
As the costs of working with FIFA rise, Chinese companies are turning to technology partnerships, team deals, licensing agreements and broadcast advertising to stay visible
