Following the ratings success of the 2026 Word Cup, bidding for the media rights to the 2030 and 2034 event could start at $1 billion.

Following the ratings success of the 2026 Word Cup, bidding for the media rights to the 2030 and 2034 event could start at $1 billion.

FIFA has alerted media companies that English- and Spanish-language U.S. rights are likely to be sold together for 2030 and 2034, likely driving up the price.