China's new emotional AI rules took effect July 15, forcing ByteDance, Alibaba, and Tencent to disable custom AI agent features on their biggest platforms.

With Beijing’s rules on humanlike AI interaction services taking effect on July 15, Doubao and Qwen move to disable customised features.

Doubao and Qwen are pulling user-created agents before Beijing's July 15 rules on humanlike AI interaction, the world's first such framework.