The $TRUMP meme coin has collapsed over 90% from its $15B peak, wiping out retail investors while Trump-linked entities earned more than $1.4B in profits.

President Donald Trump launched his $TRUMP memecoin in the days leading up to his second inauguration, ushering in a pro-crypto administration – and a lucrative family business.

About 1 million wallets holding Trump’s memecoin have seen net losses totaling $4.5 billion since it began trading in January 2025, according to a blockchain analysis group.