A financial disclosure revealed that President Donald Trump and his family pulled in an estimated $1.2 billion to $1.4 billion from cryptocurrency ventures in 2025. On the other side of those trades, everyday investors watched the same tokens crater by as much as 98% from their peaks.
The money came from two primary sources: governance token sales tied to World Liberty Financial and royalties from the $TRUMP meme coin.
Where the billions came from
World Liberty Financial, the DeFi platform established in 2024 with the Trump family holding roughly 60% of the company, was the biggest revenue engine. The family generated between $526 million and $635 million from WLF token sales alone. Reuters estimates the total profit from WLFI governance tokens has reached approximately $1.4 billion since the 2024 elections.
Then there’s the $TRUMP meme coin, launched just before Trump’s January 2025 inauguration. That token generated an estimated $635 million in royalties for the family in 2025.
