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Unilever CMO: Marketing has become 'efficient in creating things people ignore'
‘[Creators] are the people who decide whether your brand will be alive beyond your four walls,” said Leandro Barreto.
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campaignlive.com
Unilever CMO: Marketing has become 'efficient in creating things people ignore'
‘[Creators] are the people who decide whether your brand will be alive beyond your four walls,” said Leandro Barreto.
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digiday.com
Creators aren’t just in marketing’s entertainment era. They’re driving it
How creators became the talent behind marketing’s entertainment pivot. Cannes didn't so much reveal that shift as rubber-stamp it.