Ai Cannes Lions 2026 la creatività torna a occupare una posizione centrale nel marketing. AI, creator economy, fiducia tra agenzie e clienti e capacità di generare desiderio delineano una nuova fase per brand, comunicazione e mercato italiano

At Cannes Lions 2026, KitKat, Vaseline, Twitch and NBA Take-Two Media showed how giving audiences a genuine stake drives results. Here is the creator economy strategy behind the…

Cannes Lions 2026 was the year the industry came to the creators. Follower counts mattered least, and the best creators stopped being counted and started being courted.