FIFA will have a wide range of suitors for future men's World Cup TV rights in the U.S. "Hydration breaks" may drive the price up even more.

As the knockout stage of the World Cup approaches, Fox has high hopes for the ratings potential of a deep Team USA run.

FIFA will have a wide range of suitors for future men's World Cup TV rights in the U.S. "Hydration breaks" may drive the price up even more.

Fox's $485M deal for the 2026 World Cup expires this summer. FIFA expects future rights to fetch $1B or more as Netflix, Amazon, and Apple enter bidding.

World Cup fever is very real, as record-setting viewership data from the tournament’s group stage now shows.