AWS GPU prices are up about 20%, its second hike this year, as the AI memory shortage reaches the cloud and gives hyperscalers pricing power.

Amazon Web Services is hiking AI cloud prices 20%. The company had already raised prices 15% in January.

AWS raises GPU cloud instance pricing by 20% starting July 1, with P6-B300 instances hitting $14.04 per hour. It's the second hike in 2026.