Cloud computing prices are supposed to go down over time. That was the unwritten rule for the better part of a decade. AWS just broke it twice in six months.
Starting July 1, Amazon Web Services will raise prices on its Nvidia-powered GPU cloud instances reserved for machine learning workloads by 20%. The flagship P6-B300 instances will cost $14.04 per hour, while P6-B200 instances come in at $12.355 per hour and P5 instances in US regions will run $5.191 per hour.
The second hike in 2026
This isn’t a one-off adjustment. AWS already implemented a 15% price increase on the same category of instances back in January 2026. Two hikes in a single year, targeting the same GPU capacity blocks, represents a sharp departure from the long-running trend of cloud price deflation that defined the industry through at least mid-2025.
The increases specifically target EC2 Capacity Blocks, which are reserved instances designed for machine learning applications. These blocks guarantee customers dedicated access to accelerator capacity, something you don’t get with on-demand or spot pricing models.
