From lattes and cakes to ice cream, ube is turning heads with its vivid purple hue. The Filipino yam is tipped as the next matcha – though the hype has its dark side.

From lattes and cakes to ice cream, ube is turning heads with its vivid purple hue. The Filipino yam is tipped as the next matcha – though the hype has its dark side.

Whether in lattes, cakes or ice cream, ube is turning heads with its vivid purple hue. The Filipino yam is tipped as the next big food trend after matcha, but the hype also has a…