Apple just announced unprecedented price increases for the majority of its product lineup, with only iPhone and Apple Watch not...

Tech giant says it can no longer shield customers from soaring costs driven by the AI industry’s data centre buildout

Apple cited the rapid expansion of data centres leading to a surge in demand for memory and storage as the reason for the hike in prices. | Business News

NEW YORK — Apple raised the prices of its Macs and iPads on Thursday, citing the soaring costs of memory and storage chips as the artificial intelligence (AI) boom has created a…

AI-fuelled crisis has led to soaring prices across the technology industry

“I think the days of $50 price increases are over," said IDC analyst Nabila Popal.

Apple announced it’s raising prices on some iPads and MacBooks this week, citing the rising price of memory and storage devices. But some economists say AI could eventually bring…

The Cupertino, California-based company called the demand spike an “unprecedented challenge” for the consumer electronics industry.

Apple raised Mac and iPad prices up to $1,300 per device as AI-driven memory chip shortages push component costs higher. Shares fell roughly 6% on the news.

Apple just announced unprecedented price increases for the majority of its product lineup, with only iPhone and Apple Watch not...