Amazon has increased its AI cloud service prices by 20%, potentially leading to higher costs for AI-powered services as businesses may pass on the expense to users.

Amazon Web Services is hiking AI cloud prices 20%. The company had already raised prices 15% in January.

AWS raises GPU cloud instance pricing by 20% starting July 1, with P6-B300 instances hitting $14.04 per hour. It's the second hike in 2026.