Online sales during the Prime Day event were up 9.3% over last year, and AI-generated traffic made significant gains in driving sales.

June 24 : Online spending among shoppers on the first day of Amazon's Prime Day rose 5.3 per cent from a year earlier to $8.3 billion across U.S. retailers, Adobe Analytics said…

Adobe’s forecast is based on an analysis of 1 trillion visits to U.S. retail e-commerce sites, covering 100 million stock keeping units and 18 product categories