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World Cup pits Adidas, Nike in street cred fight - Taipei Times
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thecitizen.co.tz
Adidas edging Nike in World Cup sales boost
As the World Cup brand battle heats up, sportswear giant Adidas (ADSGn.DE), appears to be getting a bigger boost than rival Nike, early data show.
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digiday.com
Nike versus Adidas: Who’s winning the World Cup’s brand head to head?
Both Adidas and Nike are gunning to dominate the World Cup. We examine campaign performance data to see who’s out in front.
