New York. As the World Cup brand battle heats up, sportswear giant Adidas, appears to be getting a bigger boost than rival Nike, early data show.
Both companies are investing heavily in the tournament, but Nike, is relying on it for sales and visibility as it tries to right its ship amid years of steadily leaking market share. Investors will be looking for signs of progress next week when Nike reports fourth-quarter earnings.
Adidas, an official World Cup sponsor and a brand long associated with soccer, is sponsoring 14 teams and supplying the coveted match ball.
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