Apple's new iPhone 18 Pro faces rising costs and an unwelcome price rise. How is Apple re-organising its software and services to preserve iPhone margins?

Apple CEO Tim Cook recently said “price increases are unavoidable,” but a new analyst report has good news for iPhone 18 Pro buyers.

Apple CEO Tim Cook says iPhone 18 Pro price increases are unavoidable as AI-driven memory chip shortages push DRAM costs up 75% year-over-year.