Apple CEO Tim Cook recently said that “price increases are unavoidable,” but a new analyst report offers good news for prospective iPhone 18 Pro buyers.
J.P. Morgan forecasts $50-100 price increases for iPhone 18 Pro line, much lower than some estimates
The question of price increases is always a hot topic related to new iPhones. That’s in part because of consumer interest, but also due to Wall Street’s own motivation to guess pricing in advance.
Until very recently, analysts generally expected iPhone 18 Pro pricing to not stray too far from last year’s iPhone 17 Pro. For example, Ming-Chi Kuo has expected the base iPhone 18 Pro to stay the same, with increases only on higher storage tiers.
But then last week, Apple CEO Tim Cook made the unusual move of telling The Wall Street Journal that price increases are coming. He said:
