Kraken's FIFA sponsorship, $2B in Polymarket World Cup volume, and a Salah memecoin highlight crypto's growing role as Egypt faces Iran in Group G.

Kraken is FIFA's Official Crypto Exchange Supporter, CHZ is up 28%, and fan tokens are trading on match results. Here's what it means for crypto investors.

FIFA's Kraken partnership activates during Ecuador vs Germany at the 2026 World Cup, turning the tournament into crypto's biggest mainstream adoption