The 2026 FIFA World Cup match between Norway and France on June 26 at Gillette Stadium in Boston is more than just a decisive Group I clash. It’s happening against the backdrop of crypto’s most significant sports sponsorship deal to date, with Kraken becoming the first Official Crypto Exchange Supporter in FIFA World Cup history.
That partnership, announced on June 9, 2026, puts a crypto brand front and center at the world’s most-watched sporting event.
The match: what’s at stake in Boston
France enters the Group I finale as two-time defending champions. Norway needs a strong result to secure advancement through the group stage. The match kicks off at 15:00 local time at Gillette Stadium.
Crypto’s World Cup moment
