Two of the most marketable athletes on Earth face off today in a World Cup group stage match that matters far beyond the pitch. France and Norway meet on June 26 to decide who tops Group I, and the crypto industry is paying very close attention.
Kylian Mbappé and Erling Haaland have each scored four goals in the tournament, sharing the top of the scoring charts. That on-field production has a direct ripple effect on blockchain-based platforms where their digital assets trade like volatile mid-cap tokens.
The NFT scoreboard
Sorare, the blockchain-based fantasy football platform, sits at the center of the crypto-football intersection. Mbappé signed a partnership with Sorare back in 2022, and the results were immediate: NFT sales on the platform surged 795% within 24 hours of the announcement.
Haaland’s Sorare cards have commanded even more eye-popping individual prices. His NFTs have previously sold for up to 265 ETH, roughly $600K to $750K depending on when the transaction cleared.
