More than 70 years after her death, the Mexican artist Frida Kahlo's image is everywhere: on tote bags, t-shirts, posters.

A blockbuster Frida Kahlo show opens at London Tate Modern on June twenty-fifth, already the museum best pre-seller ever, tracing her rise to global brand.

The artist has been beatified and commodified into a girlboss icon, dismissing the trauma that shaped her life and work. This show does little to change that