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Enhance experience with ads, not ruin it - The Economic Times
The integrity of football is at risk with FIFA's introduction of hydration breaks, which double as advertising opportunities. Players and coaches express concerns that these breaks may dilute the game's intensity, particularly amid rising broadcast expenses.
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independent.co.uk
Fifa president Gianni Infantino responds to criticism of World Cup hydration breaks
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forbes.com
Why The World Cup’s Hydration Breaks Are The Ad Inventory Soccer Never Had
FIFA put into effect a player-welfare measure. Fox turned it into a half-billion-dollar windfall. The smarter advertising bet is the one Telemundo is quietly making instead.
