“I think the days of $50 price increases are over," said IDC analyst Nabila Popal.

Should memory manufacturers be doing more to increase production capacity? Is it right that consumers now face this 'AI-flation' in tech products?

Tim Cook says Apple’s price increases are ‘unavoidable’ as AI demand for memory chips drives up costs. The Mac mini’s entry price has already jumped.

Tech giant Apple hiked on Thursday the prices for its iPad and MacBooks, saying it could no longer protect customers from rising memory and storage chip...

A surge, dubbed by some experts as ‘RAMageddon’, has been driven by a boom in AI data center construction

Apple has hiked prices on some of its most popular products, including the MacBook and iPad, because of the rising costs of memory and storage chips sparked by the AI boom.

Apple has raised prices on several iPads and MacBooks, a sign that the artificial intelligence boom is now pushing up costs far beyond...

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The price increases are largely unprecedented, with no equivalent in Apple’s modern history of sweeping hikes across much of its product line.

Apple raised prices on several MacBook and iPad models after CEO Tim Cook warned that surging memory and storage costs had become unavoidable, as AI data centers fuel a component…

iPhone maker blamed cost rises on memory chip shortages caused by AI boom

The price hikes affected multiple Apple products, including the MacBook Neo, which increased from $599 to $699.

Apple raises prices on MacBooks, iPads and other devices as AI-driven memory chip shortages push costs higher. iPhone prices remain unchanged.

Apple on Thursday announced an increase in prices for Macs and iPads, citing a memory chip shortage brought on by the artificial intelligence boom

The tech giant insists it has “shielded customers from these increases so far” but can no longer do so.

Memory chip shortages linked to AI push Apple device prices up by as much as $300

Apple raises MacBook and iPad prices by 20% due to chip shortages. Apple as second-largest company by June 30 at 32% YES.

Company says it cannot shield customers from memory and storage chip costs – and iPhone hikes could be next

Link to: https://www.macrumors.com/2026/06/25/apple-explains-why-it-raised-prices/

Tech giants roll out steep price increases amid shortage of memory chips used to power AI.