Apple stock fell 5%, erasing $215B in market cap after Tim Cook confirmed price hikes driven by rising memory chip costs ahead of the iPhone 18 Pro launch.

Apple CEO Tim Cook says device price hikes are unavoidable as AI-driven demand for memory chips creates a supply crunch, with iPhone Pro prices potentially

Should memory manufacturers be doing more to increase production capacity? Is it right that consumers now face this 'AI-flation' in tech products?

The cheapest MacBook Pro now starts at $2,000.

Apple CEO Tim Cook says iPhone 18 Pro price increases are unavoidable as AI-driven memory chip shortages push DRAM costs up 75% year-over-year.

Apple CEO Tim Cook had earlier warned of price increases due to the memory chip shortage.

Apple shares are in the spotlight Thursday after reports of Mac and iPad price hikes tied to higher memory and storage costs.

Apple stock fell 5%, erasing $215B in market cap after Tim Cook confirmed price hikes driven by rising memory chip costs ahead of the iPhone 18 Pro launch.

Apple raised prices on several MacBook and iPad models after CEO Tim Cook warned that surging memory and storage costs had become unavoidable, as AI data centers fuel a component…

iPhone maker blamed cost rises on memory chip shortages caused by AI boom

“Today’s move is a clear signal that memory inflation is biting harder and faster than expected, even for Apple,” one analyst said.

"Higher-than-expected magnitude of price increases on announced SKUs could drive pressure..."

Memory chip shortages linked to AI push Apple device prices up by as much as $300

Apple raises MacBook and iPad prices by 20% due to chip shortages. Apple as second-largest company by June 30 at 32% YES.

Company says it cannot shield customers from memory and storage chip costs – and iPhone hikes could be next

Apple raised Mac and iPad prices citing unsustainable memory chip costs, wiping $250B in market cap and triggering a selloff in Asian tech stocks including