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Apple falls 5% after price hikes, loses $215B in market cap

Apple stock fell 5%, erasing $215B in market cap after Tim Cook confirmed price hikes driven by rising memory chip costs ahead of the iPhone 18 Pro launch.

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cryptobriefing.com1 mese fa

Apple plans price increases on devices as AI-driven memory chip costs surge

Apple will raise device prices—potentially $270 on iPhone Pro—due to memory chip (DRAM/NAND) costs surging from AI data center demand. This reflects a structural shift: AI infrastructure now dominates chip allocation, forcing consumer device makers to absorb or pass along costs.

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lunedì 22 giugno 2026·cryptobriefing.com
Apple plans price increases on devices as AI-driven memory chip costs surge
Apple CEO Tim Cook says device price hikes are unavoidable as AI-driven demand for memory chips creates a supply crunch, with iPhone Pro prices potentially
giovedì 25 giugno 2026·computerworld.com
Apple raises hardware prices; AI gets the blame
Should memory manufacturers be doing more to increase production capacity? Is it right that consumers now face this 'AI-flation' in tech products?

Apple falls 5% after price hikes, loses $215B in market cap

Confronto fonti

Apple plans price increases on devices as AI-driven memory chip costs surge

Timeline cronologica

Apple plans price increases on devices as AI-driven memory chip costs surge

Apple raises hardware prices; AI gets the blame

Apple shares plunge after it hikes prices on iPads and laptops

Apple shares plunge after increasing prices in face of memory shortages

Apple raises MacBook, iPad prices as AI-driven memory crunch bites, stock sinks over 6%

Why Apple Just Suffered Its Worst Crash In Over A Year - Apple (NASDAQ:AAPL)

Apple hikes MacBook and iPad prices as AI boom drives up chip costs

Apple faces price hikes for iPhone 18 Pro amid global memory chip shortage