Premium media owners have one commercial asset that generative AI cannot reproduce at scale: the trust audiences place in their brands. Every other historical advantage publishers once had with audiences – voice, expertise, production quality – is being flattened by AI systems that churn out good-enough output in seconds. Zero-click AI search is strangling distribution, […]

Premium media owners have one commercial asset that generative AI cannot reproduce at scale: the trust audiences place in their brands. Every other historical advantage…

Consumers complain about AI-generated content, but ad experts say AI has important place in video creation and production, including for ads.