Amazon pulled Prime Day forward to June 23 this year, racing to reach shoppers' wallets before summer travel, the World Cup, and rival retailers' competing sales.

Prime Day is expected to draw more shoppers this year, with consumers hunting for deeper discounts as they stock up on essentials.

Prime Day 2026 in U. S: Amazon has highlighted deals on groceries, household goods, travel and school items, and said fresh food and essentials are becoming a larger part of…