Meta on Tuesday announced a new line of AI glasses designed in-house, signaling a deeper push into the wearable technology that’s become a new front in the artificial intelligence race.

Meta Adventurer and Meta Fury glasses undercut previous Ray-Ban Meta smart specs, and the brand also launches a collab with Kylie Jenner.

But ironically, a Kylie Jenner collab steals the show

Meta Platforms on Tuesday announced a new range of AI smart glasses in partnership with EssilorLuxottica, starting at $299.