Remember when we said Meta had a ton of new smart glasses incoming? Well, the faucet is officially on. Meta took the wraps off several new pairs of AI glasses that focus on diversifying style, small hardware tweaks, and making the noteworthy move of dropping Ray-Ban branding.
The new lineup consists of the Fury, the Adventurer, and the Starfire Kylie Edition, all of which have their own distinct frames. While the Fury are bigger, more rectangular, and have thick arms, the Adventurer have thinner arms and a much lower footprint overall. Both of those pairs are available in standard and large. Probably the most unique of the bunch is the Starfire Kylie Edition, which are designed in collaboration with Kylie Jenner and have a rounder, very not Ray-Ban profile. They also have (and I’m not kidding) a special voice for Meta AI that is meant to sound like Kylie herself. All of these pairs are prescription compatible. The charging case for the Kylie pair also has a mirror inside—for a quick check, of course. As I mentioned, not a single one of these pairs of smart glasses has “Ray-Ban” in the name, but Meta CTO Andrew Bosworth told press in a Q&A that the company still collaborated with EssilorLuxottica on manufacturing, lenses, and distribution for these glasses. To be honest, the explanation about the branding shift was a bit muddled, but Bosworth said it was mostly about “expansion” and price points.
